Members only wikipedia

Members Only is an American brand of clothing that became popular in the s with its line of jackets. Their advertising tagline was "when you put it on, something happens".

What's wrong with members only jackets

In the s, Members Only continued to launch seasonal collections carried at online retailers as well as brick-and-mortar stores such as Urban Outfitters. Ron Malhotra currently owns the brand. In recent years, Members Only has added many styles of jackets, including a women's line, Footwear, Sportswear, and Hosiery. Communication scholar Todd Kelshaw [ 6 ] has interpreted the brand's popularity surge as part of a broader cultural shift in the early s from participatory communities to increasingly wealthy materially-based communities represented in the purchase of consumer products.

Members Only were known in the s for their shift from celebrity endorsements as a form of advertisement to public service announcements regarding issues like anti-drugs and pro-voting. Senator Gary Hart 's ill-fated presidential campaign, said that he had once referred to Hart as a dated figure from the s, "the political version of a Members Only jacket.

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